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Director, Advancement Marketing and Communications
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Position Number: 1034415
Location: Boston, MA
Position Type: Business - Marketing and Sales

Director, Advancement Marketing and Communications
Simmons College

Reporting to the Assistant Vice President of Advancement Operations, the Director of Advancement Marketing and Communications, will be responsible for the coordination, development, and execution of digital, print, and video content for the office of Advancement. The successful candidate will have exceptional writing and editing skills, and demonstrated experience in integrated cross-channel content marketing, including but not limited to direct mail, email, online, social media, and video.

The Director of Advancement Marketing and Communications should be innovative, organized, and deadline-focused, and have experience in managing both projects and teams. This position requires experience in developing digital and print content with a strategic focus on advancing organizational goals and objectives. The Director of Advancement Marketing and Communications will work closely with other teams within the division, including Alumni Engagement, Annual Giving, Capital Gifts, gift planning, and other institutional partnerships.

Essential Functions:
1. Develops and executes content marketing and communications strategies that further Advancement goals across a variety of departments and functions, including, Alumni Engagement, Annual Giving, Capital Gifts, Stewardship, gift planning, and other institutional partnerships at Simmons by liaising with these partners to understand and distill their strategic goals and objectives, and provide support as necessary. Creates, edits, and manages the production of digital and print content that is strategically focused, engages audiences, and aligns with and enhances Simmons' brand and identity. Develops and maintains a cross-channel integrated editorial calendar for the advancement office for multiple audiences.

2. Recruit, manage, motivate and develop advancement marketing communications staff to work effectively and energetically with advancement partners to generate meaningful content that resonates with current students, alumnae/I, parents, friends, and faculty/staff through email, print, video, and social media. Creates and supervises the development and maintenance of a content library for internal and external communications from the Advancement Office. Evaluates existing programs, strategies and tactics; recommends and implements future approaches for advancement communications and marketing.

3. Monitors industry trends, issues and technologies, and proposes innovative strategies and tactics to achieve advancement objectives. Develops content guidelines and tools for the advancement office that adhere to best practices in higher education and advancement marketing and communications. Tracks appropriate metrics and develops reports to monitor audience engagement and programs success. Evaluates marketing channel reach to improve and understand ROI on advancement communications.

4. Collaborate with Enrollment, Central Marketing, Student Life, and Athletics to build cross-departmental communications strategies that focus on improving multipurpose content generation, coordination and reach.

Instructions to Applicants: Please submit a resume and cover letter with your application.

As a College committed to diversity, Simmons encourages applications broadly. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty, staff, student body and curriculum.

For full application instructions and position description, visit https://simmons.wd1.myworkdayjobs.com/en-US/Simmons-Careers/job/Main-Campus---Boston-MA/Director--Marketing-and-Communications_R02875-1