Job Details

Senior Assistant Director, Communication Operations
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Position Number: 5469918
Location: Boston, MA
Position Type: Communications - Public Relations and Advertising

Senior Assistant Director, Communication Operations

About the Opportunity

JOB SUMMARY:

The Admissions Communications Team is a hybrid marketing and communications team that blends traditional and digital marketing efforts with a strategic focus on communications and an emphasis on operations. The team is comprised of experts in skill areas such as admissions and enrollment, data and operations, marketing, communications, analytics, and strategy. We are an agile and flexible team that aims to enable better storytelling through robust reporting and strategic analysis of our marketing and communications efforts. Admissions Communications, a centralized undergraduate enrollment team, supports prospective Northeastern students and families as they inquire, apply, enroll, and matriculate to undergraduate campuses and pathway programs worldwide.

RESPONSIBILITIES INCLUDE:

Strategic oversight and management of a portfolio of integrated marketing and communications campaigns that support the university's enrollment initiatives by serving our key audiences: prospective students, families, and professional colleagues on the secondary school side.
Strategic execution and management of collateral and processes, most grounded in Slate. Some print work may be included in a larger, multi-channel campaign strategy.
Supporting the Slate-based marketing and communications ops needs of their portfolio's campaign managers by providing guidance that aligns with our university, team, and technical strategies.
Using automation and a data-driven approach, with support from CX, Slate, and other partners, reimagine the campaign experience by iterating on our framework to deliver tailored campaigns and program experiences for audiences across dozens of segments.
Assisting the Sr. Associate Director, AdComm teammates, and enrollment partners in operationalizing Slate components, ensuring functionality is turned off or on each cycle, retiring old versions, creating new collateral, troubleshooting, etc. Partnering with key stakeholders to maintain, update, or iterate on operational strategies that ensure a reliable, agile, and ever-improving user experience.
Exploring avenues for improvement and advancement of our work through improvements to accessibility, deliverability, and aligning with industry (and non-industry) standard practices in privacy, marketing and communications, and integrated digital experiences.
Monitoring nurture and conversion campaigns to ensure systems and data flow operate correctly (technically and strategically), report on campaign performance and impact of tactics, and making strategic shifts and recommendations when necessary.
Working daily, hand in hand with the Operations and Slate teams, to maintain and update the infrastructure required to power our work-forms, templates, reports, portals, content, audit tools, and more.
Support the Associate Director in training the team on Slate operations and strategy; support creating and maintaining a team training guide and associated platform documentation.
Opportunities for special projects and leadership as determined by the system's needs and our strategy. For example, we are planning a large-scale, email-based market research study in which this role will participate with other AdComm team members.

MINIMUM QUALIFICATIONS:

A bachelor's degree in a technical or analytical field and exposure to email marketing and communications strategies are preferred.
For those with a technical background, 3 to 5 years of experience-particularly in email marketing or marketing technology-is required. For those with non-technical backgrounds in University Admissions or Marketing and communications, 4 to 6 years of experience is required for those looking to switch into this technical marketing role.
Strong analytical, organizational, and time management skills are required.
Experience working within marketing and communications technology, such as a marketing automation tool (MAP) or Email Service Provider (ESP) and customer relationship management system (CRM), is strongly preferred.
Experience working directly with Slate is ideal.
Experience with HTML, conditional logic, and liquid markup is a plus. Experience with data software such as Tableau is a plus.

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.

To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Senior-Assistant-Director--Communication-Operations_R126491