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Director of Content Strategy
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Position Number: 5649543
Location: Syracuse, NY
Position Type: Business - Marketing and Sales

Director of Content Strategy

Job #: 040768
Location Syracuse, NY
Pay Range: $82,000 - $100,000
Hours: Standard University business hours

8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)

Hours may vary based on operational needs.
Job Type: Full-time

Job Description:
Reporting to the Executive Director of Content Strategy, the Director of Content Strategy is a strategic thinker who can translate big-picture marketing vision into implementable content and storytelling. This individual will be part of Marketing's content strategy team; finding and bringing Syracuse University's stories to life. They will play a critical role that is responsible for collecting, developing and packaging of high-profile dynamic content. A team leader and exceptional writer, with the ability to make complex content digestible and relatable, they will manage a team of content strategists and writers who create content in many formats and collaborate with other content creators. Strong focus on quick-turn, timely and relevant storytelling as well as long- and short-form storytelling and content for brochures, direct mail, email, landing pages, etc. Demonstrates strategic leadership and an understanding of purposeful, audience-first and goal-oriented storytelling and content generation. A strategic dot-connector and relationship builder, he/she will be a team player and possess the ability to mine and identify stories from key partners (schools/colleges, business/academic units etc.) in close partnership with the Marketing Strategy and channel teams.

Qualifications:

Job Specific Qualifications:

Responsibilities:

Direct day-to-day management and leadership of a team of content strategists and writers who are responsible for content mining, sourcing, pitching stories from across the University with the goal of advancing the brand and organizational goals. Ensure team is executing consistent strategy by collecting content (through partnership with marketing strategists, partner relationships, interviews and research etc.), writing and packaging for multiple uses across multiple, primarily digital, channels. In partnership with the Exec. Director of Content Strategy, manage team workload and make team assignments for pitches/stories and approve key content prior to posting, with attention to detail. Ability to use data and insight to inform content strategies and storytelling orientation. Approve time and payroll of content strategist. Manage and collaborate with independent consultants and vendors.

Lead team in partnering with other S/C/Units and Marketing Strategy teams to source, pitch and develop content, and/or repackage content for use on different platforms. Deeply understand target audiences to ensure we are reaching them through the right channel, at the right time, with the right content. They will help build and support the overarching content strategy by evolving and executing a strategic content calendar that helps bring our content strategy to life. Participate in concepting meetings and partner with Director of Content Operations to contribute as part of weekly Planning/Visibility/Refinement meetings. Lead quarterly storytelling planning/sourcing meetings with S/C.

Assist in the development of content strategy and content roadmap. Partner with content operations to oversee writing style and tone for all content. Plan the editorial calendar in partnership with the Digital Marketing team.

Help establish and refine working model for sourcing and producing relevant real-time and quick turn content, aligned to strategic priorities, with a clear focus on audience, goals and why it matters. Facilitate coordination across channel teams to develop, package and launch real-time content on a continuous basis. Use content audits produced by Content Operations to determine content effectiveness and gauge impact. Make recommendations to adjust content strategy as needed.

Guide and manage writers to leverage and optimize process and workflows in partnership with Marketing Ops team to ensure quality and on time output of deliverables. Partner with Content Operations team to maintain the Content Planning Calendar, Ideas tracker, participate in weekly Planning & Visibility meetings, Refinement meetings etc. and facilitate clear, collaborative communications with channel teams. Use of project management platform, Workfront, as appropriate, to manage projects.

About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University's 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area:
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

Application Deadline:
Full Consideration By:
Open Until Filled:
Priority Consideration:

To apply, visit https://www.sujobopps.com/postings/106531

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.